Web development is unique yet complicated. Development of an enterprise website is a large-scale, complex process, but an eCommerce site has its own particular challenges. Since users will be coming to the site to learn about and purchase the products, developers will want to do everything that they can to make this process easy and intuitive. But alongside the considerations of usability, here are a few other aspects of an eCommerce site that developers will want to be sure to consider during the development process:

1. RESPONSIVE DESIGN

The use of mobile phones to access websites is aggressively growing, and e-Commerce sales are much larger portion of the traffic. In fact, statistics show that by 2017, over 1/4 of e-Commerce sales will be made via mobile devices. This means that it is incredibly important to make sure that your eCommerce website should be optimized according to mobile, providing the best ever experience for the users no matter what device they are using.

2. SUPPORT GUEST CHECKOUTS

Companies with eCommerce sites want to require users to create an account in order to make a purchase as this allows the follow-up communication that encourages the future sales, along with tracking the customer demographic information to analyze the total sales. However, it’s also important to remember that not everyone wants to go through the big process of creating an account in order to make a purchase. Repeat customers will surely want to register and get the benefits of having an account, such as saving their information for future purchases and receiving notifications about upcoming sales, but it’s still a good idea to provide an option for people who just want to make a one-time order.

3. SITE SEARCH IS IMPORTANT

Statistics show that 30% of visitors of e Commerce sites use search option to find the products they are looking for, so it’s important to make sure that the search functionality is available and easy to use. It’s an ultimately good idea to utilize features like autocomplete to help users find popular products or items related to their search.

4. SECURITY IS ESSENTIAL

Every eCommerce site should support SSL to encrypt the secure information. This is especially need for credit card and payment information, but also any customer information like address, phone number, email, etc.

5. OPTIMIZE SITE PERFORMANCE

If your website is slow working, then you’re more likely to lose customers. Statistics shows that 40% of the users will abandon a website that takes more than 3 seconds to load. This is especially useful in case of mobile users, who are often multi-tasking as they always access websites and are more likely to move on to something else if a site is too slow.

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