Local SEO includes a more targeted, limited to a small area effort to make the client’s website greatly visible and working online specially through the targeting of long-tail keywords as well as Google Maps SEO those are the two major decisive factor that distinguish local SEO from multinational, national or worldwide SEO. Local SEO is effectively far simpler and far less costly, as the search engines have turned their attention more toward local business now.
As soon as searchers enter in a long-tail keyword (that is a keyword including a local modifier, mainly anything that informs the search engine of the searcher’s location), the search engine provides only local results, meaning the entire your competition at the national level is removed, and you only have your local competitors to race with for that in demand first-page spot. This makes local SEO a much more money-spinning online marketing approach.
At Ntier InfoTech, to rank up site for specific location we will do GEO-targeting sitemap, kml location listing (it tells Google & other search engines to target mentioned locations), webmaster submissions and many more to tell search engines to rank this specific service for particular area.
After completion of onsite local SEO, we move with local listing of site, Map listing, Google plus, merchant centre & place site in Google, yahoo & Bing places to tell crawler to rank up site in specific location with its most valuable products/services.